Before selling cowboy hats we manufactured underbody neon lights for cars and trucks. Do you remember those from the '90's? We had more than 2000 dealers and 350 car shows under our belts, but it was just time to move on. A friend encouraged us to get into the cowboy hat business. He thought we'd be good at it and all we needed to know was "The big hats are on the top of the stack and the smaller hats are on the bottom" and "That hat looks pretty good on you."
Yeah right... (Can you see the eye roll?)
It didn't take long for us to figure out there was a bit more to it than that. Can you just picture the challenge of getting product to the right event at the right time? Once, we were in Detroit for an event with 500,000 attendees and our 2 pallets of hats were delivered to our front porch in Orlando, FL.